SEO in 2019 : The Definitive guide

Tchouket Journey of a beat

RankBrain is a machine learning system that helps Google sort their search results.

That might sound complicated, but it isn’t.

RankBrain simply measures how users interact with the search results…

…and ranks them accordingly.

For example, let’s say you search for “cold brew coffee” in Google.

Cold brew coffee

The #4 result looks especially enticing. So you quickly click on it.

And when you get there…wow! It’s the best darn article about coffee you’ve ever read. So you devour every word.

RankBrain is going to take note…and likely give that #4 result a rankings boost.

Pogo-stick effect

On the other hand, let’s say that you do the same search. But this time, you click on the #1 result without even looking.

But the content is TERRIBLE. So you bounce from the page after a few seconds.

Pogo-stick effect

And you click on the #4 result to find something about coffee that’s actually worth reading.

RankBrain will also notice this. And if enough people quickly bounce from that result, Google will boot it from the #1 spot.

Pogo-stick effect

As you can see, RankBrain focuses on two things:

1. How long someone spends on your page (Dwell Time)
2. The percentage of people that click on your result (Click Through Rate)

Let’s break each of these down.

RankBrain and Dwell Time


Dwell Time=how long a Google searcher spends on your page.

As it turns out, RankBrain pays A LOT of attention to Dwell Time.

In fact, the head of Google Brain in Canada recently confirmed that Google uses Dwell Time as a ranking signal.

Google:

He stated that RankBrain measures when:

“someone clicks on a page and stays on that page, when they go back”

Dwell time

And a recent industry study by SearchMetrics supports this statement. They found that the average Dwell Time for a top 10 Google result is 3 minutes and 10 seconds.

If you’ve spent any time digging through your Google Analytics, you know that a 3+ minute Dwell Time is legit.

And it’s no coincidence that pages with awesome Dwell Time tend to rank best. In fact, RankBrain is upranking these pages for that exact reason.

This makes sense if you think about it:

If you spend a long time on a page, you probably like the content on that page.

And if enough people feel the same way, Google will uprank that content to make it easier to find.

If you want to improve your site’s Dwell Time, check out this video:

RankBrain and Organic Click Through Rate (CTR)


Google Engineer Paul Haahr caused a stir in the SEO world when he put up this slide at a conference:

Paul Haahr

This slide basically says:

“RankBrain sometimes ranks pages higher up than they “should” rank.

And if that page gets an above-average CTR, we use that as a sign that the page should get a permanent rankings boost.”

This shouldn’t come as a surprise. After all, if no one clicks on your result, why would Google keep it on the first page?

And if your site is getting clicked on like there’s no tomorrow, why would Google keep it buried in the #9 spot?

If you want a few simple strategies that you can use to boost CTR, check out this infographic that I made with Larry Kim.

Boost organic click through rates

It will help you create title tags and meta descriptions engineered for clicks.

(Click Here for Full Image)

Speaking of click through rate…

The 2019 SEO Services Report

Un des avantages de l’ére digital, c’est l’accessibilité à des outils qui autrefois auraient couté la peau des fesse et n’étaient donc disponible que pour un publique restreint. 

Produire de la musique avant les années 2000 n’étais possible que via le soutiens et l’investissement d’une maison de disque parce que tout coutait cher, les consoles, les tonnes de rack à effets, la location des studio pro,… 

Avec le temps beaucoup de choses se sont démocratisé, digitalisé et à partir de sa chambre, on peut avoir accès à du matos de studio incroyable.

Et ca on le doit au plugin. Ces magnifiques outils qui peuvent reproduire les caractéristiques sonores d’une infinité d’effets, transformer l’espace des sons.

 

So, here’s my pick of the best free VST effects and VST instruments currently knocking around for you to download and use without spending a dime.

Preview our picks for the best free VSTs available in 2019:
  1. Librairie d’instruments
  2. Pianos
  3. Synthé
  4. Guitares
  5. Instruments vocals
  6. Batteries

Note: “VST” tends to refer to plug-ins running on the Windows platform but there are nearly always AU versions that can run on MacOS and often AAX version for Pro Tools. Some free plug-ins may ask you to register an email address.

Meilleurs librairie d'instruments

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Meilleurs Pianos

Pour moi le piano est l’instrument le plus important en terme d’outil de composition. Il est accessible, clair visuellement et permet d’harmoniser en même temps qu’on pense aux mélodies.

Mais ce n’est pas tout, il faut aussi un son agréable, tu peux jouer tous les accords que tu veux mais si c’est sur un piano avec un son dégueulasse, ça ne risque pas de t’inspirer,au moins tu risque d’avoir la nausée.

Voilà pourquoi je t’ai préparé une liste de 5 vst de piano qui sont soit réaliste soit avec un son intéréssant.

6. Keyzone Classic

For your ambient percussion needs, here’s a beautifully sampled Steel Tongue Drum. It has a range of three octaves and has been sampled with two microphone positions and in four different ways of playing. Each note uses up to 12 sample cycles, giving it a more natural sound. The sound is lovely, uplifting and authentic and somehow manages to combine metallic tones, earthiness, and wide-open spaces in its playing.

Télécharger Keyzone classic gratuitement

 

7. Spitefire Labs : Piano

For your ambient percussion needs, here’s a beautifully sampled Steel Tongue Drum. It has a range of three octaves and has been sampled with two microphone positions and in four different ways of playing. Each note uses up to 12 sample cycles, giving it a more natural sound. The sound is lovely, uplifting and authentic and somehow manages to combine metallic tones, earthiness, and wide-open spaces in its playing.

Télécharger Spitefire Labs Piano gratuitement

 

8. Sound Magic Piano One

For your ambient percussion needs, here’s a beautifully sampled Steel Tongue Drum. It has a range of three octaves and has been sampled with two microphone positions and in four different ways of playing. Each note uses up to 12 sample cycles, giving it a more natural sound. The sound is lovely, uplifting and authentic and somehow manages to combine metallic tones, earthiness, and wide-open spaces in its playing.

Télécharger Sound Magic Piano Onegratuitement

 

9. Versilian Studio Upright Piano

For your ambient percussion needs, here’s a beautifully sampled Steel Tongue Drum. It has a range of three octaves and has been sampled with two microphone positions and in four different ways of playing. Each note uses up to 12 sample cycles, giving it a more natural sound. The sound is lovely, uplifting and authentic and somehow manages to combine metallic tones, earthiness, and wide-open spaces in its playing.

Télécharger Versilian Studio Upright Piano gratuitement

 

10. Iowa Piano

For your ambient percussion needs, here’s a beautifully sampled Steel Tongue Drum. It has a range of three octaves and has been sampled with two microphone positions and in four different ways of playing. Each note uses up to 12 sample cycles, giving it a more natural sound. The sound is lovely, uplifting and authentic and somehow manages to combine metallic tones, earthiness, and wide-open spaces in its playing.

Télécharger Iowa Piano gratuitement

 

 

Meilleurs synthés

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Meilleurs Guitares

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Meilleurs instruments vocals

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Meilleurs batteries

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Enfin ! L’ultime revue de 2016 des meilleurs plugins VST gratuits est arrivée.  

Tout au long de l’année, nous avons cherché inlassablement sur internet les meilleurs plugins VST gratuits à t’offrir.

Pour info, les plugins VST (Virtual Studio Technology) sont des outils dont les producteurs ont besoin pour composer et mixer de la musique dans un DAW.

Cette revue te donnera tout ce dont tu as besoin: les meilleurs VSTs basse, effets, batterie, synthés, quelques « Very Strange Things », des plugins vocaux et des VSTs qui vont apporter un peu de chaleur analogique à tes mixes.

Présentée de manière assez simple, cette liste couvre l’intégralité des éléments qui constitueront ton prochain arsenal. Alors, prêt ? Ok, on y va.

VSTs synthé ligne de basse

1. Steinberg – Model E

Steinberg_Model-E

Le Model E est un synthé bass station bien utile équipé de 3 oscillateurs qui envoie quelques belles lignes.

Télécharger Model E gratuitement

2. TAL – Elek7ro

TAL_Elek7ro

Le synthé-plug Tal Elek7ro est super pour beaucoup de choses ! Y compris pour générer des bonnes basses sur tes morceaux.

Télécharger Elek7ro gratuitement

3. Plogue – Sforzando TableWarp2

Plogue_TableWarp2

Le TableWarp2 fait partie du bundle Sforzando de Plogue. C’est un synthé polyvalent qui offre des tonnes de sons assez classiques…

Télécharger TableWarp2 gratuitement

4. NUSofting – Sinnah

NUSofting_Sinnah

Le Sinnah est super. Il peut créer des tonalités bruyantes et cool avec sa matrice de delay à 3 canaux et sculpter le son en retour.

Télécharger Sinnah gratuitement

5. TAL – BassLine

TAL_Bassline

Le TAL-Bassline possède un son analogique chaleureux et un « noyau robuste » qui répondront à tes besoins en matière de basse et de son acid.

Télécharger TAL-Bassline gratuitement

6. U-He – Tyrell N6

U-He-Tyrell_n6

Le U-He TyrellN6 est un plugin puissant qui te donnera accès à toutes sortes de bons sons de synthés analogiques.

Télécharger TyrellN6 gratuitement

7. Ample Sound – Ample Bass P LITE II

Ample-Bass_P

Ample Bass P Lite II est un plug de basse électrique sympa, idéal pour obtenir des sons de basse groovy et rock n roll.

Télécharger Ample Bass P Lite II gratuitement

COMMENT INSTALLER UN VST PLUGIN ?